As if to match the features of
BlackBerry Messenger (BBM), a mainstay of
BlackBerry, Apple presents
iMessage.
iMessage is a Apple cloud computing-based data services that functions the same as
BlackBerry Messenger.
Some analysts also assess
iMessage technology is a serious threat to
BlackBerry Messenger. In fact, this warning could make the stock price by Research in Motion (RIM) as the manufacturer of the
BlackBerry, declined in the United States.
Tavis McCourt of Morgan Keegan analyst firm mengistilahkan
iMessage is a shot that directly led to the fuel. In fact, the fuel that has more than 40 million global users is one key to RIM's success outside the United States.
RIM relies on its sales growth in Latin America and Asia where they gained popularity because of
BlackBerry Messenger feature. Well, could undermine the popularity viewed
iMessage BlackBerry Messenger in this region that the edges are reduced sales of the
BlackBerry.
"Given Apple's history, we think iMessage not be released if it does not have a competitive delivery time and a good performance," said Tavis, as he believes that ultimately the same
iMessage good performance if compared with the
BlackBerry Messenger.
Mike Abramsky, an analyst at RBC Capital Markets also assess iMessage will tempt young people
BlackBerry user loyalty to switch to the
iPhone. According to him, the arrival of
iMessage brings uncertainty as to whether the
BlackBerry Messenger will remain competitive in the long term.
On the other hand, the pressure is more intense for the
BlackBerry Messenger is expected to come from Android. Tavis view that given the rapid growth, Google might be triggered to make the same messenger service function to the
BlackBerry Messenger.